Časopisy pre ženy a ich vplyv na nákupné správanie sa čitateliek
Magazines for women and their influence on a readers shopping behaviour
This article brings a new theoretically – empirical view how the advertisements can influence specific target group – women reading magazines assigned for them and their shopping behaviour. An advertisement in women magazines expects that content sight of these magazines intensify stimulation of women motivation for shopping presented products. We were interested, in our realised research (180 respondents from Bratislava and Trnava district), if Slovak women pay attention to advertisements and presentation of products in advertising articles in magazines EMMA, ELLE and Báječná žena and if they are influenced in shopping by them.
Women. Magazines. Shopping behaviour.
POLÁKOVÁ, Eva. Magazines for women and their influence on a readers shopping behaviour. Individual and Society, 2008, Vol. 11, Nr. 2.
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EN: Magazines for women and their influence on a readers shopping behaviour